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Business
Plan Outline
We typically include the following sections in business plans. The order and substance of these sections may change depending on the type of business.
Executive Overview
Opportunity Summary
Business Concept (Growth Logic, Profit Logic)
Key Success Factors
Business Objectives
Financial Goals
Management
Company Summary
Ownership
History
Facilities/Locations
Start Up Plans
Management Summary
Organization Structure
Management Team
Management Team Gaps
Personnel Plan
Business Summary
Products/Services
General Description
Competitive Comparison (Same Product, Different Product /Same Function)
Product Inputs (Bill of Materials and Sourcing, Potential Supply Problems, Technology)
Future Products (Innovations to existing line, New products)
Market Analysis (Market Segments, Market Size By Segment (Past, Current, and Projected), Channels, Pricing)
Strategy Summary
Target Market
Unique Offer
Competitor Overview
Competitive Advantage
Marketing Plan (Marketing Positioning, Pricing, Promotion, Programs)
Sales Plan (Sales Programs, Sales Literature)
Distribution Approach /Plan
Service Approach /Plan
Operations
Manufacturing (Key Processes, Equipment Requirements, Facilities Requirements, Subcontracted Production)
Quality Control
Inventory Control (Seasonality)
R&D (Financial Commitment to R&D, R&D Time Line)
Implementation Plan
Narrative Summary
Milestones
Financial Summary
Basic Assumptions
Key Financial Indicators
Start Up Plan
Breakeven Analysis
Proforma Profit & Loss Statement
Projected Cash Flow
Proforma Balance Sheet
Business Ratios
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